Privacy Policy

 

Privacy Policy

Last updated: 31 May 2025.

This privacy policy describes how Alessa (hereinafter referred to as "We", "Our", "Us", "Company") collects, uses and protects personal information collected from users of our website alessa.se (hereinafter referred to as the "Site") . This policy is in accordance with Swedish legislation on data protection, including the EU's General Data Protection Regulation (GDPR).

 

1. Collection of personal information

We collect personal information from users of our website in the following ways:

Information you give us voluntarily: You may choose to provide us with personal information when you register on our website, place an order, fill out forms or communicate with us via email or other communication channel. This information may include your name, address, email address, phone number and payment information.

Automatic collection: We may collect certain information automatically when you visit our website, including your IP address, browser type, operating system and visitor statistics. We use cookies and similar technologies to collect this information.

Use of Cookies:
We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content and ads. You can manage or disable cookies through your browser settings. For more information, please see our [Cookie Policy].

 

2. Use of Personal Information

We use the personal information we collect for the following purposes:

  • To process and deliver your orders.
  • To communicate with you about your order, products and services.
  • To manage and improve our website and user experience.
  • To send marketing messages and offers if you have given your consent.
  • To comply with legal requirements and obligations.

Some of our service providers may be located outside the EU/EEA. In such cases, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the EU Commission.

3. Legal Basis for Processing 

We process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

  • Performance of a contract:
    To process and deliver your order, provide customer support, manage returns, and fulfill our obligations when you purchase products from us.

  • Legal obligations:
    To comply with legal requirements such as accounting, tax regulations, and consumer rights laws.

  • Consent:
    When you sign up for our newsletter or agree to receive marketing communications. You can withdraw your consent at any time by clicking "unsubscribe" in our emails or contacting us directly.

  • Legitimate interests:
    To improve our website, enhance your shopping experience, prevent fraud, and understand how our services are used. We only rely on this basis when these interests are not overridden by your rights.

4. Sharing of Personal Information

We will not sell, rent or share your personal information with third parties without your consent, except in the following situations:

  • With our service providers and business partners who need access to the information to perform services on our behalf.
  • If required by law or by authorities.
  • In the event of a business transfer, merger or sale, personal information may be transferred to the new owner.

 

5. Your rights

You have the right to:

  • Access and correct your personal information.
  • Request deletion of your personal information (in accordance with applicable law).
  • Withdraw your consent to marketing at any time.
  • Object to the processing of your personal information.

    To exercise your rights or if you have any questions about our privacy policy, please contact us at hello@alessa.se.

     

    6. Security

    We take appropriate technical and organizational measures to protect your personal information from unauthorized access, loss or misuse. We use security certificates (SSL) to encrypt the transmission of sensitive information.

    7. Data Retention


    We store your personal data only as long as necessary to fulfill the purposes described in this policy, including legal, accounting, or reporting obligations. After this period, your data will be securely deleted or anonymized.


    8. Changes to the Privacy Policy

    This privacy policy may change over time. Any changes will be posted on our website.

    Thank you for visiting our website and for choosing Alessa for your clothing needs. If you have any questions or comments about our privacy policy, please contact us at hello@alessa.se.